John Hanrahan Business Communications provides a range of public relations (PR), marketing and business writing services including media releases and the dissemination of those releases either to a selected or wide range of media outlets including daily and weekly newspapers, magazines, radio, television and news websites.
Public relations today is a highly sophisticated business service that includes development and implentation of marketing strategies, business reputation management and integrating with those areas of business your website to ensure it is delivering effectively your business story.
The company has developed particular expertise in the research, planning and writing of business content for websites - ensuring that the content is search engine optimised to help your business to be found at the top of the search engine listings. There are many ways a website can be successfully indexed by the Google spiders - but the key to your content is, simply, words relevant to your particular business. Words are the only things by which Google can index the content of any website.
Although we are based in Roseville, on Sydney's North Shore, we provide public relations and marketing services for companies across Sydney and throughout Australia. We can also deliver public relations exposure in countries around the world.
We begin our work with your company learning about your business and your existing and potential markets.
Before we take your story to the appropriate media, we make sure your business is fully prepared for media exposure - whether it's dail or weekly newspapers, magazines, radio, television or online.
John Hanrahan Business Communications then provide a range of public relatons, marketing and media services tailored to your needs.
Check out our range of services. Use the quick links at the left, or scroll down the page to learn what we do and how we do it. We can also provide you with quotes on all of our services. Go to the Contacts page and send us an email with a brief outline of your business requirements.
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Having a website today that actually works for you, and gets found, is imperative.
But there's a big difference between putting up a static "brochure website" and having one that is going to work effectively for you attracting and winning new customers. That difference is SEO - search engine optimisation of your business website.
As we said at the top of the page websites can, and must, be optimised to ensure they are found more readily at the top of Google, Yahoo or ninemsn search results.
There's no point in paying for and maintainging a website if your target market can't find it. Central to that are the words you put on each page. Words are the only thing the search engine robots can index on a website.
Search Engine Optimisation is a mixture of how your site is built (the computer language used to build it, the ease of navigation from one page to another on your site etc.), the relevant content (key words and key phrases) on your site, the links you have pointing back to your site from other high ranking or relevant sites, the headings on your pages and some 200+ other elements deemed important by the Google software engineers.
There are also pitfalls to getting high indexation and therefore appearing on the first or second page of the Google search results page..
For example, pictures and graphics do nothing to help you be found. They might brighten a page, or show what your product looks like, but beyond that they of no help. Flash images are worse. They block Google's spiders from properly indexing the information on your pages. Text embedded within photos or graphic images are similarly unable to be "read" by the Google robots and therefore of absolutately no use to you.
And you can achieve attractive looking pages without reverting to Flash software.
John Hanrahan Business Communications help you with your Search Engine Optimisation, or SEO, as it's called, so that your business can be found more easily when a potential client searches for the products or services that you are offering.
Improving your website, through smarter, better written and presented content, is not too difficult or expensive.
John Hanrahan's experience as a business journalist, in both newspapers and television, and his knowledge of website content could make the difference between your business website being found high in the search engine results.
John Hanrahan Business Communications can help optimise your website to increase the likelihood of your potential customers finding you -- before they find your competitors.
Talk to us and get a quote. Email: info@johnhanrahanbusinesscommunications.com.au
John Hanrahan Business Communications takes the time and effort to sit down with business owners and managers to get a good understanding of your business aims and capabilities before contacting media to get public relations exposure.
We take you through a thorough business Q and A process to quickly learn everything we can about your business and market. We analyse your answers and come back to you with a focused strategy which, once approved, we then implement. This is done in close conjunction with the company.
In this important assessment process we identify and develop opportunities and ideas within your business that become the basis of marketing your company, it's products and services.
We also help you create or refresh your marketing tools - including brochures, business documents and website.
Many aspects within a business are too often taken for granted when, in fact, they're rich with potential to give your company or its products and services profitable exposure.
Knowing who your competitors are and what they are�doing is vital to the success of your business.
John Hanrahan Business Communications does discreet competitive intelligence research on your behalf to establish who exactly your competitors are, how they are targeting your market and what competitive advantages they may have.
We look at pricing, marketing strategies, product and service features and benefits, as well as the business and product presentations of your competitors.
We detail our research results in a report that helps give you valuable competitive advantages.
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Every business has good stories that can win them new or extended business opportunities through one or more media outlets.
John Hanrahan Business Communications helps you identify them and put those stories into carefully written media and news releases for newspapers, radio or television.
We also send them to the appropriate media based on the markets you need to reach. These could be local, national or international, or market and industry focused.
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Too often a business lacks effective, up to date marketing tools. We bring your up to date.
Simple things like good, well written and designed brochures, signage, smart letterheads and logos, focused media releases, a good and effective website and sales material, are either rarely properly done or often have become old and outdated.
John Hanrahan Business Communications works closely with you and your staff to develop effective, inexpensive solutions.
What do you really need? What, in your market, is really going to work? Where do you need to spend your limited funds most efficiently?
We then help you create those marketing tools and implement them to grow your business.
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John Hanrahan Business Communications researches, prepares and writes media and news releases that are sharply focused to reach your target markets.
A well written, strategically worded public relations news release is the most cost effective way of getting your business story out to the wider world.
While it can cost tens of thousands of dollars taking out advertisements, a news release can be prepared and sent to hundreds of media outlets for a fraction of the cost.
While publishing can never be guaranteed, getting editorial coverage in the right places is almost priceless.
However, a good media or news release needs to have a smartly written angle.
It also requires accurate and effective quotes from appropriate executives and to be structured in such a way that it is going to immediately catch the eyes and ears of editors, reporters or producers in newspapers, magazines, radio and TV stations.
We work with you to, firstly, ensure that every word of your news release works for you and, secondly, that we target exactly the right media in the right locations for your business.
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John Hanrahan Business Communications can have your business story delivered to newspapers, magazines, radio, television and websites all over the world, in the language of your choice, to the country or countries of your choice.
We research and draft your Public Relations media or news release in English for your editing, approval and sign-off.
We then arrange for it to be, if required, translated in to your required language or languages and distributed into your selected national markets around the world.
We can target specific industry sectors, cities or national markets using the professional resources of major international news organisations.
Our news releases, depending on the value and content, are picked up by hundreds of websites and blogs, newspapers, radio and, if appropriate, television stations around the world.
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Media training for business people is valuable for more than just handling newspaper, radio or television interviews as part of your overall public relations strategy.
They are also of substantial assistance for internal presentations to staff, sales and marketing presentations and other forms of public speaking where you may need to address groups of people.
John Hanrahan Business Communications work with from one to eight people in half-day and day long media training sessions.
Our media training includes researching particular subjects, products or issues, and preparing the sessions so they are directly relevant to you, your business and staff.
We use video cameras to record, assess and refine you or your staff's performances -- including body language, style, content and manner of speaking, and controversial issues and how to respond to difficult questions.
Our clients have included the Australian Institute of Actuaries, private and public companies, business organisations and individual business executives.
In most cases, the media training is done on your premises. However, if required, we can use other locations if appropriate and approved by the client.
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Focused, well written business letters, brochures and other business documents are crucial in conveying exactly the key features and benefits of your products and services.
They are, in very many ways, the face of your business. Do they look professional, eye-catching and do they convey accurately the best aspects of your business, its products and services?
Highlighting, succinctly, the most important aspects of your business can make the difference between winning business or your information being binned.
John Hanrahan Business Communications can take a brief from you, research and prepare drafts for your approval, and write your key business documents.
And, if required, we can work with printers and others to oversee a completed publication that will enhance the performance of your business.
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John Hanrahan Business Communications can prepare and organise Public Relations (PR) media conferences for company statements, product or service announcements and a variety of other business related issues.
This includes, if required, arranging a location and provision of refreshments, contacting the appropriate media and overseeing the running of the media conference.
We can also prepare multiple of copies of media releases and other support media (e.g. CD's or DVD's of product or service demonstrations).
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Lack of attention to marketing is one of the most common failings of small business start-ups.
You may have a smart idea, a clever product, but if no one knows about it then you're wasting your time and money.
John Hanrahan Business Communications can work with you and help you develop and implement a strategic and cost effective marketing plan.
Launching a new business can be a time-consuming and expensive exercise. We help you focus on the most necessary and valuable aspects of your marketing.
Marketing, telling the world, or at least your potential customers, that you exist and have something to offer them, can be the difference between success and failure.
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John Hanrahan Business Communications can research, write and produce business videos and DVD's to promote your business, products or services.
Recent clients have include Telstra Business and the NSW Attorney General's Department.
Talk to us about the costs and other issues involved and how you could use these marketing tools to promote your business.
A smartly produced DVD can be distributed by direct mail, presented to potential clients at meetings, made available at trade shows and other business events.
They can also be available as downloads or podcasts on your website, a constant, visual selling tool for your business.
We can also research, write and produce low cost radio and television commercials 15, 30 or 60 second spots.
And John Hanrahan Business Communications can negotiate advertising campaign costs and packages with radio, television, magazines or newspapers.
All of these services can be effectively integrated as part of a targeted Public Relations campaign to optimise the marketing of your company, its products and services.
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